At the beginning of every year there’s a predictable surge of gym memberships, only for those same people to stop going all together after just a few weeks. But what if this New Year’s phenomenon wasn’t just about human weakness, but instead the result of a deliberately manipulative industry that capitalizes on failed goals?

Subscribe to Future Proof!
https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1
Subscribe to Future Proof Health:
https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos

The TRUTH About Supplements!
https://youtu.be/BlBb2P2_3GY

Stay updated on our socials
Instagram: https://www.instagram.com/futureprooftv/
Facebook: https://www.facebook.com/futureprooftv
TikTok: https://www.tiktok.com/@futureprooftv
Reddit: https://www.reddit.com/r/futureproof/

For further reading, check out the sources for this video here:
https://docs.google.com/document/d/e/2PACX-1vSFjz7ZZKM8KJ0DhRzA72AQYGJcrZVyYhqmD85eYjYYHtlT8yCwQ12plbfP99qCMP89RzfojaKXo5p0/pub

Script: Holly Maley
Editor: Reid Valaitis + Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand

Want to work with Future Proof? Get in touch:
contact@befutureproof.ca