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Kiito Uses Color Like a Pro

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Ad by Kiito. There's a lot to talk about with this ad. First of all, the creative's really cool. I like that they did it in green background, and it's very specific styling. I bet if I click through to their page, it looks a lot like that.

Yeah, they've got a lot of very specific, simple stylings on their page. So it matches their branding, but immediately when you look at it you think, what is that next to it? Is that ice cream? And then you look at the bottle's really cool design. Well done on that packaging, but then you look at the comment. And it says, "Melted green tea ice cream."

I think to myself, oh, that's interesting, and then it says, "Hold the dairy. 20 grams plant protein." If somebody doesn't want dairy, they've got that, but that's also not gonna turn somebody off that does like dairy. And then it says, "One gram of sugar." That's not a lot. It's addressing everything that you could possibly think about right away.

I'm telling you, this ad is very direct response, and I bet it's crushing. It stands out with this bright color. It's got simple, straightforward copy. Take a look at their page. Look them up, and copy this kind of ad. Try and use really bright colors that stand out and make people step back and say, "Whoa, what is this that I'm looking at?"

Very interesting. Good job. I'm Bobby Dietz. Make sure you like, follow, subscribe, comment, all those different things. We're putting out videos like this along with educational product ownership style videos every week, sometimes daily, and I'd love for you to join the community, follow along. Again, thanks for watching, and we'll see you in the next video.

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