The Design thinking is a methodology which helps us to solve problems and create new ideas for our product or service, by giving new points of view and testing the product before its launch into the market.

The design, since the Industrial Revolution, shaped almost every product we nowadays use, however, since the 50s’ all the political, social, economic and technological changes speeded up causing the classic design method to be insufficient. The design becomes into something deeper, into a way of thinking and approaching the problems, having its key points on the people’s needs and desires. Boost mainly by the Design consultant IDEO, during the past 8 years the Design Thinking spread out from the design field to be applied to other different industries such as social services, education, health and many others.

In contrast with other methodologies, the Design Thinking is purely a hands-on method and is based on the people’s behavior analysis, which allows us to identify the insights behind their needs, thus we can define a problem to be solved. Once we have it defined we can create ideas and prototype them until reaching a final functional prototype, which will be tested with the target client, getting the feedback which we will use to improve our design before the launch into the market. All these steps help us to identify the weaknesses of our design and reduce time and cost, hence increasing our success possibilities.

O #DesignThinking é unha metodoloxía que nos axuda a resolver problemas complexos e a detectar necesidades de mercado.

Design thinking workshop