FULL VID:
https://youtu.be/gzl1yDEq1l8

Via the Full Video:
6 months ago I was hired to run a company's Instagram and Facebook accounts. My experience with Instagram Growth and Social Media marketing made me an prime candidate for the position - and after half a year, here's what happened...

When I initially took the job, this company had only created an Instagram account and a Facebook page. For over a year prior, I had been focused on Growing Instagram accounts, Learning IG Growth Hacks, and trying to make money on Instagram.

With this new job, I knew that Instagram would be my fastest growth channel, but I also knew that it would be wise to repost my content onto other social media platforms. Instagram is where I work best, because there are so many tricks and strategies to grow a new page, but I also know that YouTube and Facebook have great reach.

After reworking the business' Instagram account, I started a new TikTok, Twitter, LinkedIn, and YouTube channel.

I've found that in social media marketing it's more effective to repost your content onto more platforms than just to create for one platform only. For example, if I make a viral Instagram reel and only post it on Instagram - then yes, I'll get more reach and impressions on Instagram. But - if after I post that reel on Instagram, I also repost it on Facebook as a reel, on YouTube, Twitter, TikTok, etc... then that single piece of short form video will get me way more growth and exposure.

So in doing SMM, I got a social media planner for our Instagram account. I got a metricool subscription because metricool works with IG, FB, TT, TW, YT, and LI. Basically, I could automate most of my posting between the different social media apps. It made posting everywhere way easier. I could pre-plan posts and repost with very little effort.

And after six months of growing their social media accounts, I caught a surprise promotion...

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In this video I touch on The Decline of Instagram Reels...

Watch this video where I deep dive into the data behind this trend!

"It's OVER! Reels are Dead | Instagram Algorithm RESET for 2023"
CLICK HERE: https://youtu.be/8QemMSuVskM

Via that Video:
Instagram Reels - aimed at competing with TikToks - were pushed heavily in Instagram's algorithm just a few months ago. Whether you were a small account or a larger creator, Reels were a way for fast follower growth on Instagram. This Growth hack was working up until recently; lately we've seen reels become way harder to get views on. In turn, Reels lost their trick of promising you fast growth.

Now, you have lots of creators complaining about the low reach of their reels. Their reels aren't getting any views. Many people used reels as a way to grow quickly on Instagram, but they're seeing their views go down.

In 2022 Instagram reels became over-saturated. The supply and demand for IG Reels is not as good as it used to be. There are more people looking up how to a make an Instagram reel right now, than ever before - there are more people making Instagram reels than ever before. Everybody is making reels - adding sounds, adding music, adding songs, adding tags, adding polls, etc. But because of this, new creators have to fight harder for fewer and fewer views.

The popularity of Instagram reels has killed the growth opportunity of easy followers through IG Reels.

The more people that post Instagram reels, the more competition you have, and the harder it becomes to get pushed in the algorithm and go viral with your video.

Adding onto this problem, Instagram has added Instagram Reels monetization. Making money off of Instagram reels means that more people will start to post more reels. Again, this adds to the new competition in the Reels algorithm. And the bonus that Instagram is paying for reels is really nice. There's a lot of money to be made with Instagram reels in 2023.

Along with this, Instagram and its CEO, adam mosseri, recieved a lot of backlash in 2022 by the "make instagram instagram again" movement.

This movement asked Instagram to kill reels and bring back photos only on Instagram. In other words, many people in IG's user base wanted Instagram to start focusing on reels less. So, in a move to keep users happy, Instagram has started promoting photos more. Photos are now getting traffic in Instagram's algorithm again. For a while, when reels were first edited, they were the only thing that would get reach. Now though, photo posts can get good reach too. Instagram is slowly bringing photos back.

That's the main point of this video. Reels have been nerfed. Photos have been buffed.

Photos can perform well in IG's algorithm. Reels may perform poorly in Insta's algorithm.

You can still grow a new account on Instagram in 2023 fast. Just be advised that reels aren't as overpowered as they used to be. And if you're making reels, you should focus on reposting your content to YouTube shorts too. You''ll probably get extra views with that repost method.