Almost everything I know about Machiavelli, packed into a short digital book: https://eudaimoniayoutube.gumroad.com/l/master-machiavelli

"On this a question arises: whether it be better to be loved than feared or feared than loved? It may be answered that one should wish to be both, but, because it is difficult to unite them in one person, it is much safer to be feared than loved if you cannot be both."

- Niccolò Machiavelli, The Prince, Chapter XVII

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Ideas from Machiavelli's, The Prince...

BE FEARED: YOU ARE HERE
NEVER BRING OTHERS TO POWER: https://www.youtube.com/watch?v=Q60AjCwdRCw
ACQUIRE WHEN YOU CAN: https://www.youtube.com/watch?v=cMequRCYWOk
DESTROY, DO NOT WOUND: https://www.youtube.com/watch?v=pt3gBBXeyFU
BE BOTH THE MAN & THE BEAST: https://www.youtube.com/watch?v=QC9xIfHT0zk
DO NOT BE NEUTRAL: https://www.youtube.com/watch?v=qs9NNy4S8NU
BE PRESENT: https://www.youtube.com/watch?v=eEL66zOIHns

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