Here are my top 3 takeaways from my interview with Zeroe Caviar's, Noah Traisman:

Find a problem to solve:

Noah's venture, Zeroe Caviar, emerged from a problem he encountered at his LA dinner parties - the caviar was going uneaten. Drawing from his experience in the restaurant industry, Noah was aware of common complaints about caviar. Intrigued by this challenge, he embarked on a mission to find a solution. Initially, it was more of a passion project than a business endeavor. However, by actively listening to customer feedback, refining his product, and remaining focused on solving the problem, demand for his caviar grew rapidly. Entrepreneurs thrive on identifying and addressing problems, so it's crucial to always be on the lookout for opportunities to make a difference.

Be honest about your limitations:

Noah openly acknowledges that he tends to get caught up in the visionary aspects of his ventures, while details can sometimes overwhelm him. When Zeroe Caviar reached a critical turning point, he realized the importance of bringing on partners who could complement his strengths and be dedicated full-time operators. Noah emphasizes that having a well-rounded founding team with complementary skill sets and personalities is vital to overcome limitations and maximize your business’s potential.

There is immense power in your network:

Noah has built an impressive network throughout his entrepreneurial journey, which has proven invaluable to him. He views potential business partners as friends and sees every friend as a potential business partner. This mindset has allowed him to build productive and fulfilling relationships. When you establish strong connections with individuals involved in various aspects of your business, your chances of success increase significantly. People prefer to do business with those they trust and have a genuine relationship with.

Bonus takeaway – It’s ok to start part-time:

Noah shares his experience of having multiple side hustles early on in his entrepreneurial career and how it greatly benefited him during the initial stages. He emphasizes the value of stability and maintaining good mental health amidst the highs and lows of entrepreneurship. Noah advises aspiring entrepreneurs not to quit their day jobs unless they have some financial security to cushion them from potential failures. Everyone needs to decide what’s best for themselves but there’s absolutely nothing wrong with beginning or building your business part time while you’re doing what’s necessary to pay your bills.

You can reach Noah at: noah@zeroecaviar.com

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