In this 2024 Google Ads tutorial for beginners, learn how to create your first Google Ads campaign (and prepare to be entertained).

Free guide: Hacking Google Ads ​https://marketing.wordstream.com/WSLIQContentDLWebsiteHackingGoogleAds.html?utm_source=youtube&utm_medium=video_description&utm_campaign=google_ads_tutorial&cid=Web_YouTube_VidDescription_PPC_HackingGoogleAds_Download

0:00 Intro
0:19 Create Google Ads account
0:36 Switch to manual account setup mode
1:11 Select campaign goal
2:09 Select campaign type
2:50 Name your campaign
3:04 Select ad network(s)
3:49 Campaign settings (scheduling, etc.)
4:09 Location targeting
4:28 Daily budget
6:05 Bidding strategy
9:34 Ad rotation
10:14 Ad assets
12:59 Google Ads account structure
13:30 Keywords
14:28 Keyword match types
16:02 Ad copy / how responsive search ads work

Free resources:

Free Google Ads Performance Grader: https://www.wordstream.com/google-adwords?utm_source=youtube&utm_medium=video_description&utm_campaign=google_ads_tutorial&cid=Web_YouTube_VidDescription_PPC_AWGrader

Free Keyword Tool: https://www.wordstream.com/keywords?utm_source=youtube&utm_medium=video_description&utm_campaign=google_ads_tutorial&ccid=Web_YouTube_VidDescription_Keywords_KWTool

The Pros & Cons of Every Google Ads Bidding Strategy: https://www.wordstream.com/blog/ws/2018/12/19/google-ads-automated-bidding?cid=youtube_gads_tutorial&utm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorialutm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorial

The Digestible Guide to Google Ads Budgeting: https://www.wordstream.com/blog/ws/2016/09/14/adwords-budget-guide?cid=youtube_gads_tutorial&utm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorialutm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorial​

How Much Does Google Ads Cost? https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost?cid=youtube_gads_tutorial&utm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorialutm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorial

The Guide to Google Ads Account Structure:
https://marketing.wordstream.com/WSContentDLWebAnyWhitepapersLastAccountStructureGuideWhitepaperPage.html?utm_source=youtube&utm_medium=video_description&utm_content=google_ads_tutorial&cid=Web_YouTube_VidDescription_PPC_LastAccountStructureGuide_Download

Responsive Search Ads 101:
https://www.wordstream.com/blog/ws/2018/07/10/responsive-search-ads?utm_source=youtube&utm_medium=video_description&utm_campaign=google_ads_tutorial