- Understand what KAM (key account management) is and why it is important

- Understand a 5-stage approach to implementing KAM

- Know the main roles and responsibilities in KAM

Please share, and let us know if this helped your understanding! Also we welcome your feedback so we can improve the course

Note: the slides are now available for a nominal fee (to cover hosting costs): https://payhip.com/b/oGQ2z