What does a brand strategist do? How does someone use words to help unlock someone who is stuck because they are inside the bottle and can't read the label? Chris and fan favorite Melinda Livsey have a deep conversation to uncover her true passion.

03:40 What does a brand strategist do according Melinda? #branding. How is this different than what she used to do?
13:45 What's the temperature of the lead? Are you mistaking a "cold" lead from a "hot" lead?
13:52 - 🔑 - To unlocking a client versus a customer
16:00 Selling is not convincing.
19:00 What is the alternative to hiring more employees to grow?
21:50 Lifestyle business
23:37 - 💎- Lifestyle business VS building big and scale. The exit strategy of scale allows for a multiplier of impact and income.
24:18 What is Melinda real passion?
25:49 - 💍- Following your mission requires monogamy. Put a ring on it.
25:50 The Dan Sullivan Question—
26:50 What is your life's work? What do you really want?
27:30 Self-realization moment. We go beyond the surface.
29:00 #GoMelindaGo
32:15 Is Chris a hypocrite?
33:20 The difference between art and work Seth Godin
33:55 Einstein quote on Imagination is more important than knowledge
36:50 Jen Bilik Knock Knock founder to treat OCD— turned an illness into a business that is thriving
39:40 Summary and check in. "Gettin Stuck" in her routine thinking.
41:30 Strategy demonstrated
43:29 What is your 3 year goal?

#MelindaLivsey #ChrisDo #bizOfDesign #Brand #Branding #Brandstrategy #strategy

Melinda Livsey Playlist
https://www.youtube.com/playlist?list=PLzKJi2GjpkEFdDUEpVRrIPKsB1RSQ6P9W
@MelindaLivsey_ Twitter

Marks And Maker
https://www.marksandmaker.com

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—
Host– Chris Do
Cinematography– Ricky Lucas
Editor– Jona Garcia
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne

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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.