Anamika starred by Nayanatara is the point of attraction. This is remake of a Bollywood flick which turned out to be super hit over there. In this flick Anamika will be hunting for her missed lover. Purpose of this is, recently a poster of this flick was released as a part of promotion of movie is now talk of the town. A pencil sketch photo is enclosed in the poster with a script saying 'Ajay Swamynathan' -- Missing, which has got his age and height details.
Hindu Makkal stated that this is a very cheap trick played by makers, writing such things is going to hurt sentiments, tradition and feelings of peoples. This is not the right way to publish things.

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