In this edited quick version of Simon Sinek's TED talk, we focus briefly on his key point throughout the talk:

"People don't by what you do they buy WHY you do it"

If you liked this, check out the full 19 minute talk here
https://www.youtube.com/watch?v=qp0HIF3SfI4

Full Talk's Description
"Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling."