The #1 thing the hospitality industry lacks is hospitality. Good service is no longer good enough in an increasingly competitive business environment. Anna Dolce shares the difference between the two, and why hospitality is a critical component of not only your future business success but also in making the world a better place. Anna Dolce traded her Miss Georgia (Europe) crown and national fame for a $40 shot at the American Dream. After getting her start in the restaurant industry, Anna observed that often the biggest missing piece in hospitality industry is in fact, the hospitality. Fueled by deeply rooted culture of hospitality and social connectedness she grew up with in Georgia, Anna went on to help business owners lead their companies from their own hearts and convictions and build businesses that last. Today, leveraging her background in entertainment, hospitality and entrepreneurship Anna coaches celebrities, elite athletes and entrepreneurs on how to live a life on their own terms. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx