Google Ad words Demo. Visit our website: http://www.potential.com
What are they? How it works ? And How it can help us?
This video provides a quick introduction to the key terms and concepts about hoe ad words work, what are the typical account structures in ad words? Google mission, connecting business, connecting people to information and connecting marketers to consumers.
Where do adds show on the website? Organic Result area and Sponsored "Paid" Advertising.
Elements of an ad word: Keywords, Advert, Landing page.
Value Proposition from ad words "3 Rs": Reach, Relevance, RIO.
Four key terms for the advertiser: Impression, click, CTR, CPC.
Ad Auction: Quality Score, Max CPC.
How much should an advertiser be charged per click? Why is Quality Score is important to users?
Quality Score help maintain the Google ecosystem. Calculation of quality score and its components.
Account Structure for Search and Mobile Campaigns. Setting up a campaign: Budget, Location & Language, Network Targeting.
Recommendation to creating an add. Bedding on the keywords, Broad Match, Phrase Mach, Exact Mach, Negative Mach.
Why do we need ad words? Show Case "Mosaic Marble ".

For more practical learning and real-world education check out https://www.potential.com/