Scalable and Sustainable ABM in 4 Steps

You don’t turn off your CRM, why would you turn off your account based marketing program?

Learn how to:

Build an ABM list of prospects with the scale to make a difference.

Identify intenders who are looking for what you sell so sales can get the jump on your competition.

Buy media that targets the right companies and people who can actually buy.

Nurture leads your sales team will want to pursue.

Report on metrics that reveal pipeline value actually matter to the C-suite.

Get the slides: http://www.ovrdrv.com/account-based-marketing-roadmap/

Learn more about Overdrive Interactive: http://www.ovrdrv.com/