NBC 10's roots are in a store in downtown Providence, Rhode Island.

The Outlet Company started a newspaper to advertise its bargains, and then branched out into radio and television.

https://turnto10.com/news/local/nbc-10s-roots-are-in-retailing-the-outlet-company-weybosset-street-providence-rhode-island-merchants-bulletin-newspaper-radio-television-broadcasting#

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