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"Jo Tu Na Mila" (Urdu: جو تو نہ ملا‎ transl. If I don't get you) is a 2018 Pakistani song. It was composed and recorded by Asim Azhar with lyrics written by Kunaal Verma.[1]


Contents
1 Release and success
2 Music video
3 Accolades
4 Credits and personnel
5 References
Release and success
The song was released by VYRL Originals on YouTube on 20 November 2018. The song crossed 15 million views within few days of its release.[2] It received highest views for a Pakistani song in one day on YouTube.[3] The song completed 100 million views on YouTube on 4 May 2020.[4][5][6] Recently this song is accused of copying from the music of a Japanese movie "A Town with an Ocean View" which is originally produced by Studio Ghibli's Kiki Delivery Service.

Music video
Music video is directed by Yasir Jaswal. The song's music video features Asim Azhar, Iqra Aziz and Waleed Khalid.[7] The video begins with aerial shot of city. Itshows the story of Asim following his girlfriend who is going on a date with another man.[3] He doesn't pay attention to his friend's advice of moving on and keeps following the girl. He was following his beloved to get her back and see her last glimpses. At the end of video, he chooses to leave and is seen burning his happiness (his beloved pictures) that was locked in his memory to move on.[7][8]

Accolades
Award Category Result
Sony MIX Audience Music Awards "Best non-film song"[9] Nominated
Credits and personnel
Singer: Asim Azhar
Director: Yasir Jaswal
Starring: Iqra Aziz and Waleed Khalid
Composer: Asim Azhar
Music Producer: Qasim Azhar
Lyrics: Kunaal Verma
Co-Produced by Haider Ali
Co-Composer by Hasan Ali
Mixed by Chris "TEK" O Ryan
Mastered by Joe Bozzi
D.O.P: Farhan Hafeez
Gaffer: Asif Hasan
Focus Puller: Waqas Younis
Wardrobe & Styling: Ehtesham Ansari
Hair & Makeup: Nauman & Aqeel at Toni & Guy Production
Design: Zain Khan at Cinescapes
Line Producer: Zuhaib Fayyaz
Producer: Waqas Hasan
Post: JaswalFilms
VFX: ProVision Post[10]
References
"Karan Johar loves Asim Azhar's new song – Pakistan Today". www.pakistantoday.com.pk. Retrieved 25 April 2020.
"Asim Azhar flies high with new song 'Jo Tu Na Mila'". The Nation. 1 December 2018. Retrieved 25 April 2020.
Sulaiman, Ghazala (1 December 2018). "Jo Tu Na Mila by Asim Azhar: Karan Johar is in Love With the Song!". Brandsynario. Retrieved 25 April 2020.
"Asim Azhar's song 'Jo Tu Na Mila' hits 100 million views on YouTube". ARY NEWS. 5 May 2020. Retrieved 9 May 2020.
"Asim Azhar's 'Jo Tu Na Mila' enters the '100 million club'". The Current. 4 May 2020. Retrieved 9 May 2020.
"Jo Tu Na Mila hits 100M views on YouTube". www.bolnews.com. Retrieved 9 May 2020.
Goswami, Debjani (22 November 2018). "Jo Tu Na Mila By Asim Azhar – The Ballad of the Heartbroken Lover". HotFridayTalks. Retrieved 25 April 2020.
"'Jo Tu Na Mila' by Asim Azhar is a ballad about unrequited love and it's quite impressive". Something Haute. 20 November 2018. Retrieved 9 May 2020.
Ahmed, Hira (13 February 2019). "Jo Tu Na Mila: Asim Azhar's Song Nominated In India's Biggest Music Awards". Brandsynario. Retrieved 25 April 2020.
Asim Azhar – Jo Tu Na Mila (Official Video) | VYRL Originals, retrieved 25 April 2020