Understanding how people think and feel is the first step toward building a connection. As business leaders, we want our brands to connect by being seen as trustworthy, relevant and meaningful to people's lives. Through neuroscience and biometric research, we uncover the scientific basis behind winning products, to the benefit of brands and consumers

Diana Lucaci empowers business leaders with scientific understanding of people's needs and preferences, in order to create experiences that are relevant and meaningful.Diana is the Founder and CEO of True Impact, a leading neuromarketing research and strategy firm serving marketers, market researchers and advertisers. With a decade of Marketing experience and an education in Neuroscience and Psychology, she translates neuroscience data into actionable marketing strategies. She serves as the Canadian Chair on the Neuromarketing Science and Business Association (NMSBA) and is a Winner of the Best in Class Research Award, from the Marketing Research and Intelligence Association (MRIA).True Impact’s mission is to humanize the customer, having partnered with organizations such as Canada Post, Colgate-Palmolive, Yahoo, Bell, Burger King and many more.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx