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Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing.

Mark also highlights the importance of understanding the changing dynamics of the economy and adapting strategies accordingly.

Timestamps:

00:00 - Mark Moss shares his success on YouTube despite advertising bans.
03:19 - Mark Moss explains the value of long-form content for building trust.
05:23 - Short-form content as a top-of-funnel strategy.
07:25 - Mark Moss breaks down his strategy for creating engaging hooks.
10:15 - Transitioning to evergreen content and remote work.
13:27 - Changing content workflow and focusing on YouTube.
16:20 - Mark Moss wants to focus on building equity.
18:30 - The future of marketing is a combination of earning and buying an audience.
21:00 - Why personal branding and personal stories will be important.
22:54 - Utilizing different platforms for different touch points.
24:24 - Mark Moss highlights the power of an organic testing audience.
25:25 - The importance of embracing both direct response marketing and tech.
25:50 - Mark Moss shares his experience of losing everything in 2008.
29:22 - Mark Moss discusses how a random message led to a deal with iHeart Media.
30:21 - Mark Moss shares a story about meeting Hal Elrod and realizing the impact of his content.
33:10 - Mark Moss discusses his business empire and equity positions.
39:11 - Mark Moss shares revenue figures for his content business.
42:10 - Mark Moss discusses his frustration with coaching and his shift towards taking equity in businesses.
46:34 - Mark Moss admits his weakness in hiring and delegation.
51:06 - The attack vectors and the fear of a housing crash.
52:26 - The possibility of an inflationary crash instead of a deflationary crash.
53:50 - The role of the Federal Reserve in creating booms and busts.
56:49 - The dysfunction in the bond market and the US government's increasing debt.
01:01:30 - How to protect yourself from inflation.
01:04:21 - Will there be a recession in 2024?
01:07:45 - Take the market as it is.
01:10:22 - Mark Moss talks about the 3 levels for people to learn how to learn.
01:15:39 - Mark Moss talks about how he is invested right now.
01:20:18 - Mark Moss shares his insights on Cathie Wood’s Bitcoin valuation model.