See how Our Place Society has used video to connect with their community and tell their most important stories.

Meet Melissa, Community Communications Coordinator at Our Place Society. Her organization supports people experiencing homelessness and poverty, and strives to create an environment in which they can feel hope and belonging.

Melissa saw an opportunity to grow their social platform from a storytelling perspective. “So much of what we put out there are calls for donations. We wanted to humanize our organization and our service users by sharing more about the services we provide, and telling our family members’ (service users) stories.”

Our Place had an existing social presence to build on but there was work to do. ”We didn’t have any videos, and algorithms are more likely to bump you if you have a diversity of posts.” Melissa was looking to broaden their content in order to better appeal to both their audience as well as to the social networks themselves.

Continue reading about Our Place Society and Animoto at: https://animoto.com/success-stories/our-place-society

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