"Social Media Innovation in China" with Alex Duncan [February 25, 2021] |
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Alex Duncan, Co-Founder of KAWO, the social media management company, based in Shanghai led the NYU SPS IM&C department and friends on a deep-dive through the landscape of digital and social media in China and how the tech giants there have started to transform the opportunities for Marketing and PR to reach consumers and engage their broader publics. Michael Diamond, Academic Director and Clinical Assistant Professor Dept. of Integrated Marketing and Communications, and Paul Lin, Adjunct Instructor teaching in our NYU Shanghai campus, hosted this informative and engaging 90 minute conversation.
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