Nearly three-quarters of flowers sold in the U.S. for Valentine's Day come from Colombia. In the early 1990s, the U.S. government incentivized farmers in Colombia to grow flowers as a way to discourage drug production—and it worked. Today, vast greenhouses, packing warehouses, and industrial fridges are working overtime to ensure roses—the country’s most important flower export—will ship in time.

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Video journalists
Faye Planer
Tristan Martin
Ed Ou

Producer
Shaminder Dulai

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ABOUT NBC LEFT FIELD:

NBC Left Field is a new internationally-minded video troupe that makes short, creative documentaries and features specially designed for social media and set-top boxes. Our small team of cinematographers, journalists, animators and social media gurus aims to unearth stories and breathe creative life into current headlines. While pushing boundaries at home and abroad, NBC Left Field will also be serving as an experimental hub for NBC News style, treatment and audience engagement.