Get shownotes, bonus downloads, and more here::
http://evergreenprofits.com/category/the-podcast/

A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze Looking to make a video for his psychology practice’s website, Tom Breeze borrowed his parent’s camcorder. Over a hundred takes later he nailed it.

Tom started out helping his clients manage their nerves while public speaking, then they were also asking him to produce their videos. He decided to form his own ad agency to promote clients with his videos. That quickly turned into his full-time career.

Six years ago SEO changed and Tom started to see all his client’s revenue drop, so he went back to what he knew. He turned his videos into video ads on YouTube and salvaged his business. Now he’s CEO of Viewability, the highest spending for performance ad agency on YouTube.

Join the guys as Tom gives them a crash course in how to make the perfect video ad for your audience, getting YouTube’s AI to work for you, and which ad strategy is best for your video. Round out this week’s episode by listening to more YouTube strategy with John Belcher and the power of video ads with Dennis Yu .

You have to build a whole campaign around one video, not build a campaign and see what video fits.”- Tom Breeze

Some Topics We Discussed Include:
YouTube is the lowest hanging fruit of any ad platform
Why CPA is the best relationship to scale with your clients
How to run your ads to make YouTube’s AI work for you
Feed the Pixel!
When it’s time to turn off all targeting for an ad campaign
Keeping it simple by keeping it relevant
The pitfalls when marrying an ad agency with a video company
Discovery or Instream? There’s a right one for your video
Making sure your audience know it’s an ad, plus a great experience
Every business needs to distill their offer into a 3 step formula
Why the first 5 seconds of a video are most critical
ADUCATE: The 7 step process to make a perfect video
Your ads need proof of concept before high production

Contact Tom Breeze:
Check out Tom’s agency: Viewability
Watch his YouTube Channel
Or connect on Twitter

References and Links Mentioned:
Viewability by Tom Breeze
Confessions of an Advertising Man by David Ogilvy
Scientific Advertising by Claude Hopkins
Made to Stick by Chip Heath and Dan Heath
The Pumpkin Plan by Mike Michalowicz
Clockwork by Mike Michalowicz
John Belcher - YouTube Ad Strategies From Someone Who Worked At Google
Dennis Yu - How To Build A Recognizable Brand Using $1 Ads
Ready to map out your own ad strategy and see if YouTube is right for you? Check into the Advisory for direction.