How To Productize And Systematize Creative Services & Build A 7 Figure Business |
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The 3 steps to double your client capacity without working more hours. Greg Hickman is the Founder and CEO of AltAgency.com - a coaching and training company that teaches agency owners how to grow and scale their business by getting paid for their knowledge and using technology to simplify their operations.
What Is Productize? "Productize" refers to the process of developing or altering a process, idea, skill, or service to make it marketable for sale to the public. Productization involves taking a skill or service that has been used internally and developing into a standard, fully-tested, packaged, and marketed product. For example, a consultant might productize their expertise by creating a product or service based on that knowledge. However, productization is not the same as the production of a good or service. Notes from the show: https://www.dropbox.com/s/ov0qubp16z5chmy/Futur-AltAgency-notes.pdf?dl=0 Website: http://altagency.com YouTube Channel: http://altagency.com/youtube Instagram: https://www.instagram.com/gregoryjhickman/ Free Training: How To Productize and Systemize Your Agency: http://altagency.com/workshop 7:00 - How we are currently doing things with clients 13:00 - Serve more people while working the same amount 15:00 - The capacity progression 18:00 - The fastest way to get to 7 figures is to focus on the 5 ones 20:00 - Productization 25:00 - You’re not an agency 28:00 - Automate the tasks like chipotle* 31:00 - Identify scale factor 33:00 - Focus on the priority of the business versus the last thing 40:00 - Tow to train your client 45:00 - Turning a 3 week delivery into a 3 day delivery 57:00 - The hybrid agency plan. Training (pt 2 train your client) 1:08:00 - How designers can automate their process 1:14:00 - How do you systemize things for the motion design industry? Automate sales process, onboarding campaign, *reusable assets 1:23:00 - How did your creative team handle the change 1:35:00 - Recap Books mentioned: Million Dollar Consulting https://amzn.to/3aYJnOs Built To Sell https://amzn.to/2yM4QvO === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Cinematography– Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Ricky Lucas, Jona Garcia, Stewart Schuster, Mark Contreras, Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne |