Simon Sinek is fascinated by the way greatest leaders in the world think, act and communicate. In this WOBI interview, Sinek discusses the right model of leadership that will inspire employees to wake up every morning.


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About the speaker:

Simon Sinek is an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'