If you hadn’t already noticed, Facebook would just love it if you never, ever left its social media site. The company keeps coming up with convincing ways to keep you hooked, and today marks the launch of just one more reason to hang around: Facebook Marketplace. In many ways, it’s like Craigslist in that users will now be able to buy and sell stuff with other nearby users.

The rollout is just starting to happen so you may not have it yet, but eventually you’ll see a little shopping icon on the bottom of your Facebook app, right where the Messenger icon is now. Tap it, and and Marketplace opens, showing photos of items people in your area have listed. If you’re shopping for something specific, a little search bar with filters is available at the top. You can also browse by categories like electronics, apparel, housewares, etc.

The app defaults to your location but you can search in any area or city you want. Once you tap on an item you’ll see details about both the item and the seller, and if you want it, you’ll be directed to contact the seller. After that, how you coordinate is completely up to you. Also of note is that you have to be 18 or older to use Marketplace, and it’s only available in the US, UK, Australia and New Zealand for now.

There’s no payment portal, so it’s not like eBay, that’s all handled privately between buyer and seller, but you know if Facebook adds some kind of payment service, this could really blow up. In the meantime, we’re wondering how much this might cannibalize Craigslist traffic. Probably not too much, since Craigslist is a popular destination for many other reasons, but it does kind of spread the private seller’s market a little thin.



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