Special Session for CE Directors: Building Your Strategy |
|
Trainers: Claire Laughlin, Rae Ann Ianniello and Jonathan Bissell
Introduction 4:36 Why are we here? 6:33 What is your why? Breakout Room Session 7:25 Chat Check-in: What is your why? 10:05 Strategy: Find Inner Expertise 11:25 Most-Important-Take-Away 12:06 Workshop Guidelines 13:09 Objectives for Today 13:42 The Opportunity: Online Learning is Growing Fast 14:25 Online Products Create Potential for Recurring Revenue 17:50 Strategy = Focus 18:10 Consider how your focus/metrics impacts your action 24:30 Do More With Less 25:55 What does your audience want? 28:00 Forming an Online Business 40:11 Maximize Sales with Value Stacks 40:38 Start with a Signature Product 42:16 Create a Value Stack 45:10 Engagement, Trust, Intrigue 49:09 Adding Value, Creating Additional Purchase Opportunities 58:21 Building a Value Stack 1:01:34 Examples of Building & Scaling 1:10:23 Bonus Idea 1:13:04 Activity: Build a “Value Stack” Breakout Room Session 1:14:02 Build a “Value Stack” Share Out 1:18:13 Getting Started 1:21:12 Utilize Existing Resources 1:25:00 Your Plan Breakout Room Session 1:26:00 Chat Check-in: What are your plans? 1:29:57 The Path To Online Business Growth 1:33:42 Bottom Line 1:34:09 Closing |