In his inspiring talk, Mike explains how a small argument between his mother and her friend led him to create UK's leading digital campaign in favour of marriage equality and how he used media to start a social movement. This journey has taught him that true power lies in finding purpose in your work and shaping history for other people is the best way to start shaping your own life for the better.

Based in New York & London, Mike's main area of expertise is with viral social media campaigns, integrated digital projects, short films & commercials. He is the Exec Director of Shape History, a Social Change Company which aims to unite people who use their skills to do good, building campaigns that help change the world. Through his endeavours, Mike has built sustainable and impact driven viral media campaigns all round the world, from Mumbai to New York, Brussels to São Paulo.


This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx