Iain has been all around the world but his passion for nature conservation brought him to Bulgaria – the green heart of Europe. His sincere talk is not about pointing fingers. It’s about uniting us and bringing hope. As Iain says “the squeaky wheel gets the grease”. And he urges us to act. Because everyone can be a nature hero. Iain Jackson has made nature conservation his profession, his cause and his passion for much of his life. His journey of exploration and discovery started in Canada and has led him to Japan, Kenya, Thailand and many places in between. He has worked with large mammals such as tigers and elephants on two continents, has a deep interest in the global black-market wild life trade and a particular passion for working with traditional communities to empower them. As Conservation Director Iain is playing a key role in shaping the national strategy of WWF Bulgaria and working with experts to protect this “Green Heart of Europe”. His strong belief in Bulgaria’s potential empowers him to look to the future. Through peer mentoring, youth empowerment and engaging with visionary people across various sectors, he wants to encourage Bulgarians to fight for the last of the best of green Europe and become guardians of this country’s natural legacy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx