The creative industry includes everything from advertising and film to games development and graphic design. So why don't some people see a job in the creative industry as a serious career?

In this film we meet people who work in the creative industry - graphic designers, creative directors, account managers, strategists and copywriters.

If you're got a creative side to you and you're wondering what career path might be right for you, this is a great place to start.

D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.