In this new format called Why Or How, we teach you how to recognize a bad logo so as not to fall into deja vu and give your brand image a professional, studied and refined look.

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00:00 Hello
00:10 Intro
00:19 What is a logo?
01:28 How define a bad logo?
02:30 Recognize a good logo
03:47 Knowing the client
05:24 The importance of the brand in new technologies
06:04 Entrust the création of the logo
07:40 Outro