The shocking truth is that 95% of human decision-making processes are non-conscious. If your content appeals purely to logic and reason, you are addressing only a tiny part of your reader's brain. Neuromarketing expert and Brainfluence author Roger Dooley will explain how to use behavior research to craft messages that are more powerful and persuasive. Watch the webinar on our website: http://www.writeraccess.com/webinar-archive/neuromarketing-brainy-path-persuasive-content/.