OTT video advertising is a great way to reach out to consumers who are looking for an alternative to traditional television. By using over-the-top services, you can target viewers with relevant ads that will interest them. In this video, we discuss some of the benefits of OTT advertising and how it can help your business grow.

When you invest in advertising, your marketing budget is valuable and should not be wasted, especially on marketing to the wrong audience.

This is where New Road Advertising's OTT advertising excels. OTT enables your brand to deliver a personalized message to specific in-market intenders (your ideal customer). OTT makes sure your message is delivered to the right person, at the right time every time.

New Road Advertising uses specific data insights on demographics, search habits, viewer trends, lifestyles, and more. Additionally, we use granular multi-platform targeting to hit individuals across all devices (e.g. mobile, TV) that meet the criteria that you select. Maximizing the reach and frequency of your brand while eliminating waste with laser precision targeting.

Examples of OTT targeting include:

*Specific Income ranges
*Credit scores
*Pinpoint specific zip codes

With OTT your advertising budget stretches further. When your ideal customer turns on their streaming services, your ad will be ready to play for them no what they stream, how they stream or when they stream.

It is the perfect marriage of video and digital analytics.

Request your free consultation today from New Road Advertising.