The Kano model is a beautifully simple but often misunderstood model for mapping out customer satisfaction with various features of your product. We’ve covered the Kano model before after seeing Jared Spool talk about it so we were delighted to have him join us at #mtpcon this year to really tackle it in depth and show how it should be applied.

For more incredible product talks from #mtpcon, ProductTank, and #mtpcon Digital, check out our website and blog https://www.mindtheproduct.com/