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Advertising A Charity Event With No Advertising Budget

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My name's Bobby Dietz. I've been posting videos like this on YouTube for years now with this new channel is all about my digital marketing agency. Make sure you hit, subscribe and follow along like Google straight of free.

But the problem with Google just to manage your expectations is that Grant is really tough like they are. It is back in the day, it used to be like apparently, you know, it used to be you just put ads live in and they would just spend all ten thousand. Now it's not the same. You got to go really broad. There's restrictions on keywords and it's much more difficult to actually get it to spend. Not trying to say it's impossible. Just trying to manage expectations a little bit.

Tell me about these events, man. They like this. I mean, it's just like straight up event sign ups, right? So I assume that you're paying the speakers at this event. That's great. So here's what I suggest.

I suggest you create a group where each of those fifteen speakers are going to post a post on LinkedIn and then each of the other speakers like and comment on that person's post. So that's going to force the post to get delivered by LinkedIn. They'll be a lot of organic exposure, but like forced virality to that post as well. But the people that follow those speakers will see that they commented on another speaker that will be at the events post. Seierstad It would be that one of the speakers posting in a post about that event happening and saying that they're going to speak there and then all the other speakers commented on it.

Then the same thing will happen with every other speaker. If they're going to do it for free, this would be a big problem. If you're paying them and you know you would have to pay for that kind of shout out. But since they're doing it as a volunteer, I'm sure that they would be willing to make one post about the event that they're willing to that they're going to speak at. And then I'm sure that they would also be willing to comment and like on the other speakers that will be at the event and support them in that way. Seems like a very, very reasonable thing to do.

And I know for a fact that it'll work, especially on LinkedIn, because LinkedIn's algorithms like 2008 and any time like you know that you know the drill, Ali. I mean, if you comment on I comment on some random person's post, you see it in your feed, it's crazy. So if you guys did that, that would be if you don't just try it. You don't have any ad rep ad dollars spend. Right. So what's a way you can force a little bit of of exposure of virality? That's I would spend a good amount of time doing that and have that happen. This events April 3rd. I would have that happen May 3rd, May 4th, May 5th, and you might even have everybody do it on the exact same day. And so it's, you know, if the exact same time so that it's over like they don't have to worry about all of this is gonna happen for the next four days.

Now everybody just gimme a link and all fifteen of them go in and come in and like on all of those posts and it's over for that's their effort promoting it.

They don't have to do anything else. That's what I would recommend. Are you guys gonna pay affiliate commissions out for these events at all for like somebody who drives sales? Know it's an uninvolved party that's not has no vested interest. They're not speaking. They stand not to gain, but they might be in the leadership space. Why would they promote the event? Perhaps they can make $50 for every sale. Suddenly they would promote it. Do you have anything like that set up?

I'm just trying to think about ways for you guys to advertise this event that doesn't cost money. That's that's paid out on revenue. Right.

So somebody buys a thousand dollar ticket to your event and you flip the person who gave you who drove the sale a hundred dollars.

You didn't spend any money. You you took it right off the top line. Right. It's just a pure fixed expense for that revenue. Perfect. So send it up to $50 or a percentage of the ticket price and then go and reach out to all the people in the industry that are part of like what are some of those leader groups like Speaker X and Bam, you know, you know the drill.

All those people will start from. Maybe it's more of a local thing or people that are involved. Even people internally, like, you know, at.

You know, they're you know, they're going to promote it, but now it's like, hey, look, anyone you get to sign up, use your link and you get $40 or $10 or five percent.

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