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How can Innovation & Strategy improve the Customer Journey

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Today’s competitive environment requires innovation and creativity. Hospitality organizations have known for a long time that physical assets are not enough and strategy around intangible assets to manage the customer journey is critical. Please join Sam-Erik Ruttmann and me for a conversation with Annette Franz – Founder & CEO, CX Journey; Ed Morrison – Director Agile Strategy Lab, University of North Alabama and Peter Ricci – Clinical Associate Professor & Director of Hospitality Management, Florida Atlantic University to find out how to optimize the customer journey and resources required for delivering exceptional experiences.

Video Content:
0:00 Introduction
6:25 Annette Franz – Founder & CEO, CX Journey
27:34 Ed Morrison – Director Agile Strategy Lab, University of North Alabama
47:49 Peter Ricci – Clinical Associate Professor & Director of Hospitality Management, Florida Atlantic University
1:04:05 Conclusion

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