The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.

See the GV site for more details: https://www.gv.com/sprint/

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Ryan and Mustafa work for Google. The opinions expressed are solely our own and do not express the views or opinions of our employer.