Loctote bag starts with a guy holding a safe, and then it shows immediately the functionality and durability. They know when they're making this add that they've got four or five seconds before people decide if they do or don't want to see more of the ad. As you continue to watch, they show example after example after example of how it would work in your life. Different situations at the beach, and then obviously the guy cutting himself on the shirt is such a unique, attention-grabbing thing to do. You can't really make an ad any better than this ad.

I wouldn't do anything different with this ad except if they had multiple colors, I might show multiple colors in the video. But you can accomplish that with your re-marketing. Ultimately, all you want here is people to click through and see what you're offering. They don't talk about price, which is a great idea. Get people to your website to show them the price and see if they want to buy it.

The lesson here is how to showcase your product in a unique way so that people are interested and click through to see what you offer, how much it is, what different colors you offer, without showing all that information and talking even at all about the literal descriptions of the product. There's nothing in this ad that talks about what it's made out of, how it's made, all the boring information. All they show is the benefit to the user.

I'm Bobby Dietz. Thanks for watching. Make sure you like, follow, subscribe, all those different things. We're putting out advertising, marketing related videos all the time. We also talk about product ownership and ways to optimize conversion paths, things like that. So if that's interesting, feel free to subscribe and follow along.

LinkedIn: https://www.linkedin.com/company/attnagency
Instagram: https://www.instagram.com/attnagency/
Facebook: https://www.facebook.com/attnagency