Celebrities are coming out with new skincare, makeup, alcohol, Ponzi scheme... whatever rubbish, nearly every week at this point, it's become an expectation. Why? Maybe their careers are so bad that they wanted to diversify their skillset. Maybe being super wealthy means you are an expert. Or maybe they got jealous of influencers. OR maybe, was running a business what they wanted to do all along and now they're able to fulfill that dream?

Timestamps:
00:00 What greatness do we behold?
01:20 Celeb brand evolution
03:07 Authenticity - where?
13:37 Weaponizing the parasocial relationship
17:47 Having the whole cake
22:31 a slice of the rich life
23:24 do they work? the people's verdits

IG creator that I recreated this look from: https://www.instagram.com/vocallyshook/?hl=en

Let's connect:
IG: https://www.instagram.com/bryonyclaire_vegan/?hl=en
business enquiries only: bryonyclaire.vegan@gmail.com

Products used - all cruelty free, vegan and not owned by parent comapnies that test on animals
Elf cosmetics camo cc cream in 120N and 150C, 16 hour camo concealer in fair warm, big mood mascara
Cover FX perfect setting powder in light
LH cosmetics infinity sketch and sculpt brows in taupe, infinity palette
Nabla cosmetics dreamy palette in illusion, and serial liner
Colourpop cosmetics hello hollywood palette in silver screen and (very old) black liquid lipstick
Glisten cosmetics water activated liner in milk and cola
Kristen leigh cosmetics highlight in lust
Sass beauty lashes in glow getter


Sources (other than the company websites):
https://le-domaine.com/index.html#shopify-section-template--15303063404736__1662490651a7837e0e
https://adonismfg.com/blogs/news/what-is-the-markup-on-makeup-1#:~:text=Working%20with%20a%20contract%20cosmetics,these%20costs%20prior%20to%20investment.&text=Many%20businesses%20in%20many%20industries,%2C%20or%20a%2050%25%20markup.
https://tashcosmetics.com/pages/pricing-your-products
https://www.beautyindependent.com/retail-markup-beauty-product-fur-oil-shark-tank/
https://www.racked.com/2018/5/30/17392668/beauty-product-pricing-stowaway-cosmetics
https://www.vogue.co.uk/beauty/article/brad-pitt-skincare-le-domaine
https://www.ocregister.com/2022/09/07/rihannas-lingerie-company-savage-x-fenty-sued-for-alleged-fraud-by-santa-clara-county/#:~:text=Company%20accused%20of%20deliberately%20misleading%20customers&text=A%20new%20lawsuit%20by%20Santa,automatic%20recurring%20credit%20card%20charges.
https://www.bbc.com/news/newsbeat-54441163
https://www.indulgexpress.com/entertainment/celebs/2021/feb/08/massive-outrage-as-rihannas-company-fenty-beauty-faces-allegations-of-child-labour-31527.html
https://www.forbes.com/sites/chasewithorn/2020/05/29/inside-kylie-jennerss-web-of-lies-and-why-shes-no-longer-a-billionaire/?sh=c52644325f7b
https://www.cosmopolitan.com/uk/reports/a38512776/kim-kardashian-north-west-matching-hair-cultural-appropriation-response/
https://www.wmagazine.com/beauty/machine-gun-kelly-nail-polish-line-un-dn-laqr-interview
https://www.allure.com/gallery/celebrity-beauty-brands
https://www.thecut.com/article/celebrity-beauty-lines-guide.html
https://www.harpersbazaar.com/beauty/g38569976/best-celebrity-beauty-brands-and-products/
https://www.wellandgood.com/celeb-beauty-brands-worth-hype/