In this interview Erik Hatterscheidt and Doug Lansky cover:
- How do you look beyond your business and tap into the bigger opportunities
- Defining what success looks like in tourism
- The ideal management structure for a regional destination with many stakeholders, and why smaller operators have massive untapped potential to bring revenue into a destination
- How travellers vacations are changing and what we need to do to adapt
- What every resort and tour company could be doing better
- What Iceland did to reverse engineer amazing experiences and re-produce for higher reviews
- Why managers should pray they have staff that screw up
- How he got hooked on travel and became a carpet shop entrepreneur in Morocco
- His path to becoming a paid travel writer and how the rockstar Mick Jagger convinced him to persevere
- Thoughts on how to use influencers in your business
- A prediction on the future of tech in tourism and what it will look like
- A step by step of what Doug would do to draw travellers if he was running a resort or destination and had an extra million lying around.

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