User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. It will include a primer covering topics such as business strategy, competitive research, customer discovery, value innovation, experiment design, and why you must design a frictionless user experience.

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Jaime Levy is a product strategist, best-selling author, professor, and public speaker based in Los Angeles and Berlin. She helps business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime offers product strategy consulting, in-house training, conducts public/private workshops and speaks at design and innovation conferences worldwide.

For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services. She currently runs her own strategy and design consultancy JaimeLevy.com based in Los Angeles and Berlin. Jaime has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors.

Jaime has taught product design and strategy courses and lectured at universities including the University of Southern California, New York University, Claremont Graduate University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford.