Under Elon Musk’s leadership, Twitter has officially rebranded as X. The company is now on its quest to become an “everything app” aka a super-app — just like every other social media company more silently is.

In this video, we discuss what we can learn from China’s fascinating social media landscape, if a super-app will ever be successful in the United States, if Twitter’s ‘X’ rebrand makes sense, what else Elon is getting right vs wrong, and a lot of other good stuff.
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Chapters
00:00 - Intro
00:57 - What is an “everything app”?
01:30 - Why would people want a super-app in the US?
01:40 - China’s super-app, WeChat
02:58 - The current state of social media in the US
04:03 - China’s Great Firewall and “spiritual pollution”
06:49 - Why isn’t there already a super-app in the US?
08:51 - The worry of a centralized digital power
11:16 - Elon’s leadership approach to X/Twitter
13:38 - The current state of China’s internet
18:13 - China’s fascinating social media landscape
21:08 - Will there ever be a super-app in the US?
23:35 - The Twitter to X rebrand intro
24:48 - Elon’s relationship to the letter ‘X’
28:31 - Will X branding be better for Twitter?
30:34 - The end of Twitter branding
31:32 - The first 48 hours of the rebrand
... jacked up the tweet counts. Ignore
35:48 - Elon’s outlook on X’s potential
37:23 - X/Twitter’s constant changes
39:33 - Director of Product Management speaks out
42:50 - An update on the Threads competition
43:26 - X/Twitter feature brainstorm
49:47 - Elon’s stubbornness toward giving credit
51:55 - The X installation on Twitter HQ’s roof
52:21 - Closing remarks

P.S. I forgot to add a quick screenshot of the X/Twitter CEO’s recent blog post about everything X/Twitter has done in the past nine months, but here it is: https://blog.twitter.com/en_us/topics/company/2023/building-the-future-of-x

Intro animation by Black Book Studio: https://www.blackbook.studio/
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FEATURED VIDEOS

Here’s how essential WeChat is to everyday life in China: https://youtu.be/GXNszFai28Q
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What is a super app and why haven’t they gone global: https://youtu.be/cLANTiDd8Ok

The most popular social media apps in China: https://youtu.be/POtzFlqeo8I

This is how social media works in China: https://youtu.be/aZNmN_KTbkU

A tour of WeChat — China’s super-app: https://youtu.be/6qWgT6GbwjI

Elon rebrands Twitter in global banking play: https://youtu.be/_RwVIaCq7fw

Elon Musk on free speech, Neuralink, and the future of humanity: https://youtu.be/pjc_oo4ApSY

The Babylon Bee talks with Elon Musk at Twitter HQ: https://youtu.be/NHaczOsMQ20

BlackBerry CEO: https://youtu.be/JTm3nGLDK1o

Paris Hilton on Jimmy Fallon: https://youtu.be/5zi12wrh5So

Elon Musk’s work ethic will give you goosebumps: https://www.youtube.com/watch?v=2H4z1g-eHyU

Elon Musk has too much work on his plate: https://youtu.be/u_TwPhmFZ8E

Elon Musk says, “You don’t want to be me”: https://youtu.be/vN23g3r3SJg