Shoot for the Stars, Aim for the Moon is the debut studio album from Brooklyn’s Pop Smoke, and it’s his first project to be released posthumously. The LP arrives five months after Pop’s February 2020 mixtape, Meet the Woo 2.

On February 19, only twelve days after releasing Meet the Woo 2, Pop was murdered in a home invasion in Los Angeles, California.

Following Pop’s murder, 50 Cent announced that he wanted to serve as the executive producer of Pop’s debut album. He then began publicly calling on artists to feature on the record.

On May 14, 2020, Steven Victor, Pop’s manager, revealed that the album would be released on June 12, 2020.

As the release date was approaching, there was an ongoing worldwide movement against racism and police brutality, especially following the murder of George Floyd on May 25. Out of respect for the movement, Victor postponed the album’s release date to July 3. Pop’s estate instead released the album’s lead single, “Make It Rain,” on the 12th.

On June 29, Pop Smoke’s team released an app for the album that allowed fans to discover its tracklist if they “aimed it at the moon.” Eventually, fans were able to compile the tracklist, confirming features from 50 Cent, Quavo, DaBaby, Future, and more.

On June 30, Virgil Abloh unveiled the album’s (original) artwork, but fans quickly expressed their disapproval. The dismay led to Virgil’s cover being scrapped. The final artwork simply features a silver rose in the center of a black square.

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