If there isn’t any demand for secondary resources, no one will recycle. We want to create a demand and a change in regulation so the real cost for the environmental impact is included in the price of the product.

Speakers:
• Massimo Forti, Fair Plastic CEO Danmark Ragn-Sells
• Johan Falk, CEO, Exponential Roadmap Initiative
• Anna Jarnehammar, Executive Vice President, IVL Swedish Environmental Research Institute
• Cecilia Flatt, Customer Success Manager, Midland Oil
• Pär Larshans, Director of Sustainability, Ragn-Sells

Moderator: 
• Pär Larshans, Director of Sustainability, Ragn-Sells

Location:
Swedish Pavilion