In #BrandYou 1.0, the first of a two-part series, Rebecca Cooney, a Washington State University professor of strategic communication, will show you how to develop your personal brand and frame it from a job-search standpoint, as well as how to capitalize on the value of life experience.

Cooney follows up with #BrandYou 2.0, where she will discuss how to consistently implement your personal brand on digital and social media platforms with an emphasis on Facebook, LinkedIn and online portfolio pages.