Learn how to pick the perfect font for your next project, and other typography basics! Join Andrew Hochradel and Nick Longo for Office Hours Summer Camp and become a pro with Adobe fonts!

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

Join us LIVE on Behance: https://www.behance.net/live/adobelive

Chapters
00:00 Start
02:22 Introduction
03:10 Community Discord
09:10 Historical timeline of typography
10:20 Petroglyphs
12:10 Cuneiform
12:42 Hieroglyphics
15:30 Phoenician
17:35 Latin
18:20 Different kinds of type
20:40 Choosing the right font
23:45 Which font is right for the project?
26:18 Breaking down a product’s font
28:58 Brand personality traits
32:44 Logo styles
34:17 Adobe fonts
37:30 Font families
43:08 Tips when choosing a font
44:35 Resources
45:12 Building a font next week
46:36 Community design highlights
51:06 Homework

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Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

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Pick the Perfect Font! Typography Basics & Adobe Fonts | Adobe Creative Cloud
https://www.youtube.com/watch?v=VTOCYJHjuGo