Under the ownership of billionaire Deitmar Hopp, Hoffenheim have risen from the ninth tier of German football to playing in the Champions League. Whilst their rise has been remarkable, it has caused a great deal of controversy amongst German football, with many unhappy about how the club has found success.

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Sources-

https://www.goal.com/en/news/why-do-bundesliga-fans-hate-hoffenheim-owner-hopp/erb07iqf7hht1h48pkvw2brfs

https://www.theguardian.com/football/englische-woche/2016/feb/26/hoffenheim-bundesliga-germany-julian-nagelsmann

https://bleacherreport.com/articles/49413-hoffenheim-the-fairytale-football-club

https://www.bundesliga.com/en/news/Bundesliga/hoffenheim-10-things-on-the-small-town-club-with-big-ambitions-512839.jsp

https://footballpink.net/2018-11-14-the-rise-of-hoffenheim-a-cinderella-story-or-the-symbol-of-western-capitalism/

https://www.forbes.com/sites/chriswilliams/2020/02/29/hoffenheim-protests-open-up-questions-on-footballs-approach-to-social-issues/?sh=72579c0274ef