Co-Founder of Birdsong, an online ethical fashion marketplace, tells us the enlightening truth behind the labels we wear and offers a refreshing solution whereby the power is shared between manufactures, suppliers and consumers.

Ruba is the CEO and co-founder of Birdsong, an online fashion marketplace selling clothing made by women’s organizations – no sweatshops and no photoshop. Previously she completed the Year Here fellowship in social innovation throughout which she worked at a homeless hostel and consulted for Camden Council on children’s services. She also has experience in executive search for private banking (which she hated), education, working with refugees and working with disadvantaged children in Palestine and Israel. She is on the UK Advisory Board of Seeds of Peace, a charity dedicated to conflict resolution. Ruba holds an MSc in Comparative Politics from LSE and a BA in International Relations and Business Administration.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx