Dean Court, currently known as the Vitality Stadium for sponsorship purposes, is a football stadium in Kings Park, Boscombe, a suburb of Bournemouth, Dorset, England, and the home ground of AFC Bournemouth.
AFC Bournemouth is a professional association football club based in Kings Park, Boscombe, a suburb of Bournemouth, Dorset, England.
The club competes in the Premier League, the highest division of English club football.
Formed in 1899 as Boscombe, the club adopted their current name in 1971.
Nicknamed "The Cherries", Bournemouth have played their home games at Dean Court since 1910.
Their home colours are red-and-black striped shirts which have been a tradition dating back to the club's establishment.
The club competed in regional football leagues before going up from the Hampshire League to the Southern League in 1920.
Now known as Bournemouth & Boscombe Athletic, they were elected into the Football League in 1923.
They remained in the Third Division South for 35 years, winning the Third Division South Cup in 1946.
Placed in the newly reorganised Third Division in 1958, they suffered relegation in 1970, but would win an immediate promotion in 1970–71.
Relegated back into the Fourth Division in 1975, Bournemouth were promoted again in 1981–82 and after lifting the Associate Members' Cup in 1984 would go on to win the Third Division title in 1986–87.
They spent three seasons in the second tier but entered administration in 1997 and ended up back in the fourth tier with relegation in 2002, though immediately gained promotion by winning the play-offs in 2003.
Bournemouth entered administration for a second time and were relegated back into League Two in 2008, but ended the year by appointing Eddie Howe as manager.
Under Howe's stewardship, Bournemouth won three promotions in six years to win a place in the first tier of English football for the first time in their history.
This was achieved with a second-place finish in League Two in 2009–10, a second-place finish in League One in 2012–13 and a Championship title in 2014–15.
The club remained in the Premier League for five seasons before suffering relegation in 2020, but they returned in 2022 as Championship runners-up, this time under the management of Scott Parker.
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