What if we could apply NeuroMarketing to better understand human behavior, like companies do with their brands? Our non-conscious mind drives nearly everything we do. Measuring and predicting people's reactions to other human beings and even products is complex. NeuroScience helps us increase our chances of doing so by understanding how our brains operate.

Michelle Adams is founder of Marketing Brainology, a consulting practice focused on translating consumer and shopper insights to marketing and corporate America. She speaks globally on in-store decision-making, merchandising best practices, and shopper marketing. She helps unlock the mystery of human emotion & how it impacts brands & retailers. Her latest venture is expanding her company to include video content marketing; and will be launching an online business channel; featuring great thought leaders from business & academia.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx