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The Importance of Marketing and Overcoming Challenges for Startups

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Starting up a business is a lot of work, so where do we get started? How to we overcome all these challenges and why is marketing so critical? We will answer all these questions and more in this exciting topic.


Jarryd Dent earned his Master of Business Administration (MBA) at the University of Redlands and is the founder of AK3 Marketing, a Los Angeles based marketing agency. He works with entrepreneurs and small businesses to build strong, reputable brands by creating and implementing effective marketing strategies that acquire and retains customers, and boosts sales. AK3 has extensive experience marketing within the health, fitness, and sports fields.

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